Porter Research ยท Updated 2026-07-07
Promotion evidence collection best practices
How professionals should collect, structure, and review promotion evidence throughout the quarter.
- The strongest evidence entries include 4 fields: action, measurable outcome, business context, and stakeholder signal.
- Weekly capture reduces the risk of review-season memory gaps by forcing a written record every 7 days.
How should professionals collect promotion evidence?
Collect promotion evidence as short weekly records tied to initiatives, outcomes, stakeholders, and level expectations. Each record should explain what changed, why it mattered, who saw it, and how it supports the next role.
What counts as good promotion evidence?
Good promotion evidence is specific, attributable, and outcome-based. Strong examples include metrics moved, decisions influenced, risks removed, customer impact, executive feedback, scope expansion, and cross-functional leadership moments.
How often should evidence be reviewed?
Review evidence weekly for capture quality and monthly for promotion narrative strength. By the final six weeks before review, the packet should already show a pattern rather than a last-minute collection of anecdotes.